1. Information We Collect

We collect two categories of information: data you voluntarily provide to us, and data collected automatically when you interact with our website and advertising.

1.1 Information You Provide Directly

When you submit inquiry forms, request a product catalog, request a quotation, initiate an OEM/ODM project or contact our sales team, we may collect:

• Full name, job title and company name
• Business email address and phone number
• Destination market, product requirements and customization specifications
• Project details, quantity requirements and other business information you choose to share
• Any additional information included in your email or message communications with us

1.2 Information Collected Automatically

When you visit our website or click on our Google Ads, we and our authorized service providers automatically collect certain technical and usage data through cookies and similar tracking technologies:

• IP address, browser type, device type and operating system
• Pages viewed, time on site, referral source and exit page
• Form submission status and conversion events
• Google click identifier (GCLID) and advertising campaign attribution data
• Website interaction behavior for performance and user experience optimization

This data is used to measure advertising performance, improve our website and deliver relevant ads across the Google network.

2. How We Use Your Information

We only use your personal information for legitimate business purposes, including:

2.1 Business and Customer Service

• Respond to your product inquiries, quotation requests and technical questions
• Process and coordinate OEM/ODM customization projects, vehicle configuration and order execution
• Deliver product catalogs, sample arrangements and export documentation
• Communicate order status, shipment updates and after-sales support

2.2 Website Performance and Improvement

• Optimize website functionality, navigation and content relevance
• Analyze traffic patterns and user behavior to improve user experience
• Troubleshoot technical issues and maintain website security

2.3 Advertising and Conversion Measurement

• Measure the performance of our Google Ads campaigns and track conversions such as form submissions
• Build remarketing audiences to deliver relevant product and service ads to previous visitors across the Google Display Network and Google Search
• Run personalized advertising based on your browsing behavior and interests
• Prevent fraudulent clicks and ensure the integrity of our advertising campaigns

2.4 Legal and Compliance

• Comply with tax, customs and export regulatory requirements
• Respond to lawful requests from competent authorities
• Protect our legal rights, property and business operations

2.5 Marketing Communications

Where permitted by law or with your explicit consent, we may send you product updates, industry solutions and company announcements. You may opt out of marketing communications at any time using the unsubscribe link included in each email or by contacting us directly.

3. Third-Party Service Providers and Data Sharing

We do not sell, rent or trade your personal information to third parties for their own marketing purposes. We may share your data only with trusted service providers that perform services on our behalf, under confidentiality obligations.

3.1 Google Advertising and Analytics Services

We use Google Ads and Google Analytics to support our advertising and website analytics activities. Google may collect and process data from our website in accordance with its own privacy policies. Specifically:

• Google Ads: Used for conversion tracking, remarketing and personalized advertising. Google uses cookies and device identifiers to serve ads based on your past visits to our website.
• Google Analytics: Used to analyze website traffic and user behavior. We have enabled Google Analytics advertising features, including remarketing and audience reporting.

You can learn more about how Google uses data from partner sites by visiting:
How Google uses information from sites or apps that use our services

3.2 Other Authorized Service Providers

We may also share necessary data with:

• Website hosting and IT infrastructure providers
• Logistics and freight partners for delivery and customs clearance
• Professional advisors including accountants and legal consultants
• Payment processors for transaction settlement

All third-party providers are contractually required to protect your personal data in compliance with applicable data protection laws.

3.3 Legal Disclosures

We may disclose your information if required by law, court order or governmental request, or when necessary to protect our rights, property or the safety of others.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enable core functionality, analyze performance and deliver personalized advertising.

4.1 Types of Cookies We Use

• Necessary Cookies: Essential for basic website functionality and form submission. These cannot be disabled and do not require consent.
• Analytics Cookies: Used to understand how visitors interact with our website, powered by Google Analytics.
• Advertising Cookies: Used by Google Ads for conversion tracking, remarketing and personalized advertising.

4.2 Your Cookie Choices

You can manage or delete cookies through your browser settings at any time. Please note that disabling cookies may affect certain website functionalities.

For personalized advertising, you may opt out by visiting:

• Google Ads Settings to manage personalized ads from Google
• Network Advertising Initiative (NAI) Opt-Out Page to opt out of interest-based advertising from participating ad networks
• Google Analytics Opt-out Browser Add-on to disable Google Analytics tracking

4.3 EU/EEA and UK Users

For users located in the EEA and UK, we only set non-necessary cookies and advertising tracking technologies after we obtain your explicit consent through our cookie consent banner, in compliance with the EU User Consent Policy and ePrivacy Directive.

5. Personalized Advertising and Remarketing Disclosure

In accordance with Google Ads policy requirements, we explicitly disclose the following:

• Third-party vendors, including Google, serve our ads on websites across the internet.
• These vendors use cookies and device identifiers to serve ads based on a user’s past visits to our website.
• We use Google Ads remarketing and Google Analytics advertising features to build audience segments and deliver targeted advertising.

Users may opt out of personalized advertising at any time using the links provided in Section 4.2 above.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy and meet legal obligations:

• Inquiry and business contact data: Retained for 2 years from the last communication, or longer if an ongoing business relationship exists.
• Order and contract data: Retained for the duration of the business relationship plus the statutory retention period required for tax, accounting and export compliance.
• Website analytics and advertising data: Retained for a maximum of 26 months, after which it is anonymized or deleted.
• Legal and compliance records: Retained for the period required by applicable laws and regulations.

7. Your Data Protection Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

7.1 EEA/UK Users (GDPR)

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data, subject to legal exceptions
• Right to restriction of processing: Request limitation of data processing under specific conditions
• Right to data portability: Request transfer of your data in a machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent: Withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal

7.2 California Users (CCPA)

• Right to know: Request disclosure of the categories and specific pieces of personal data we collect
• Right to delete: Request deletion of your personal data
• Right to opt out of sale: Confirm that we do not sell your personal information
• Right to non-discrimination: Not be discriminated against for exercising your privacy rights

7.3 How to Exercise Your Rights

To exercise any of these rights, please contact us using the details provided in Section 12. We will respond to valid requests within 30 days. You also have the right to lodge a complaint with your local data protection supervisory authority if you are dissatisfied with our response.

8. International Data Transfers

As a global electric mobility provider, your personal information may be transferred to and processed in countries outside your region of residence, including China where our headquarters and primary service providers are located.

When transferring personal data from the EEA/UK to countries without an adequacy decision, we implement appropriate safeguards including European Commission-approved standard contractual clauses, and ensure all recipients maintain an equivalent level of data protection.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure or destruction. These measures include:

• HTTPS encryption for all data transmission
• Role-based access control for internal systems
• Regular security audits and system updates
• Confidentiality agreements with all employees and service providers

While we maintain industry-standard security practices, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our website and services are directed at business professionals and are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately and we will take prompt steps to remove the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements or technology. The updated version will be posted on this page with a revised effective date. Material changes will be notified through a prominent notice on our website prior to taking effect.

12. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data processing practices, please contact us at:

Zhongqi Yunlian (Beijing) Technology Co., Ltd.

Brand: FALCON Electric Mobility

Website: https://falcon-ev-eac.com/

Email: zqylddc001@gmail.com

For all privacy-related inquiries, our data protection representative will respond to you within 30 business days.